Social Rocketship, an online marketing agency, adds Premier Home Repairs Inc. as a new client in Woodinville, Washington.
Ever heard of Premier Home Repairs Inc? Not yet, but you soon will because Premier Home Repairs was like thousands of other businesses out there who have had no web exposure or web presence. Premier Home Repairs was feeling a compressed in their lead flow and came to us, Social Rocketship, to lighten the economic grip.
First thing first! “What’s your website look like?” Social Rocketship asked.
“We don’t have a site.” Replied Premier Home Repairs of Woodinville.
Believe it or not this is STILL very typical in today’s world wide market. The Seattle area is a ahead of the curve in many regards. Boeing, Amazon, Google, Microsoft, for example, drive the market towards technology. Most residents looking for work, especially home repairs, will find the information to make the right choice online.
{If a company isn’t online that company will miss countless opportunities.}
In the old days information would be gathered from the town square because that’s where the people were. Today the internet is the town square.
In the past, Premier Home Repairs consciously tried to stay away from the technology scene. What they were doing was working. BUT, it was working less and less as more and more people chose the internet as their primary way to find information about home repairs.
“It was time to make a change,” said Derrin Watson, owner of Premier Home Repairs. “We were tired of missing out on leads, and we were tired of giving a proposal and then never hearing from the homeowner again.”
This is actually quite common in the home repair industry. A homeowner will ask for a bid on a selected project. The contractor will provide a bid and leave the scene feeling like he has got a real shot at landing the job. What happens next is a vicious cycle all contractors want to avoid. The homeowner then looks online and there is no information about the contractor, or even worse, bad information.
Is the above mentioned cycle better then not getting the call in the first place? You decide. On one hand the contractor has no chance at EVER getting contacted because he’s not online. No gas burned, no time invested, no money in or out of his pocket.
The second scenario is if a contractor got a lead (let’s say a referral from a friend) and left with a good feeling because of the word of mouth connection. BUT, then as the homeowner does his own research, he sees another contractor, who also bid the project, with great reviews online everywhere! In this hypothetical scenario the other contractor has 26 good reviews online, on sites such as Google places, Yelp, and Angie’s List.
Who gets the bid? Is it the word of MOUTH contractor or the word of MOUSE contractor? Think about it. Which is better; the strong reference from a friend or the endorsement of an entire online community? It’s 26 vs. 1!
Social Rocketship has now built a website for Premier Home Repairs, and you’re on it! This is the first part of our service. As soon as the “home base” is established we built online profiles such as Twitter, YouTube, Facebook and more. Then we set up a content marketing campaign for Premier Home Repairs. Now they are off and running!
Never heard of Premier Home Repairs before? Just wait, you will!
~Social Rocketship
(360) 553-1042